Kelpie is automation that quietly runs your store in the background, so every Monday you know exactly what moved and what to fix, without living in Seller Central.
No dashboards. No spreadsheets. Set it up once; it works while you don't.
The Monday Brief
Mon, 9:00am
Built by someone who's run Amazon for major brands across the US, EU & Australia
Running a store on Amazon means living in Seller Central, pulling reports, watching the Buy Box, checking ad spend, hunting for what changed. Hours a week. And the important stuff still slips through.
Kelpie watches your account so you don't have to, and tells you what matters in plain English.
Every week, a plain-English summary of what moved: sales, units, conversion, ad spend, Buy Box health, and the two or three things worth fixing. In your inbox, not behind a login.
When a key product's conversion drops, Kelpie flags it and points at the likely cause: image, price, bullets or reviews. A specific fix, not a vague chart.
Know the moment you lose the Buy Box or a damaging review lands, while there's still time to do something about it.
A heads-up before you run out, not the morning after. Reorder in time and stop bleeding rank to stockouts.
The Monday Brief
Mon, 9:00am
Most reporting tools hand you a dashboard and leave you to figure it out. Kelpie does the figuring. It reads your account through Amazon's official data feed, compares this week to last, and writes you a short, human summary: what's up, what's down, and the handful of things actually worth your time.
Delivered to your inbox or Slack. Every Monday. Like clockwork.
Authorise Kelpie through Amazon's official Selling Partner API, the same secure connection the big tools use. Takes a couple of minutes.
Read-only access. Your data stays yours.In the background, it pulls your sales, traffic, pricing and inventory, tracks the Buy Box, and learns what “normal” looks like for your account.
Every Monday, a clear summary lands in your inbox, plus instant alerts the moment something needs you. No logging in. No chasing numbers.
Simple monthly plans. A one-time setup gets you live. Cancel any time.
Prices in AUD. No lock-in, cancel with 14 days' notice.
A kelpie is the Australian working dog, tireless and smart, happy to run the whole paddock on its own while you get on with everything else. That's exactly what this is: something that does the watching, so you can do the building.
Kelpie was built by someone who's spent years managing Amazon accounts for major brands across the US, EU and Australia, now packaged so independent sellers can have the same edge, without the agency price tag.
Kelpie connects through Amazon's official Selling Partner API using read-only access, the same secure, Amazon-sanctioned method established tools use. We only read the data needed to produce your reports and alerts. We never post, change or buy anything on your account, and we don't ask for your password.
We use your account data solely to generate your reports and alerts. We don't sell it, we don't share it with third parties, and we store only what's needed to run the service, encrypted, with access limited to authorised people. You can ask us to delete your data whenever you stop using Kelpie.
No. There's nothing to install and no dashboard to learn. You authorise the connection once, and from then on everything arrives in your inbox or Slack.
Amazon Australia and the US to start, with other marketplaces available on the Multi-marketplace plan. If you sell across several regions or brands, get in touch and we'll tailor it.
Yes. Plans are month-to-month with no lock-in, cancel with 14 days' notice. The setup fee is a one-time charge to get you live.
Book a free 15-minute call and I'll show you exactly what your first Monday Brief would look like, on your own account.